Mitch Ranger

Padnos

December 14, 2018  |  Featurette
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I LOVE what I learn while taking pictures. We get to go behind the scenes and learn the secrets that make our modern world work. A beautiful example of this is the project we shot for Padnos. Often, I work with companies that want a custom image library with a lot of variety and options. A library that becomes the story of their culture, their livelihood, and what they believe in. This is something we’re good at. I enjoy shooting large libraries of images and through the editing process the voice of a brand will emerge. I shoot with intention knowing what the final crop needs are and how the imagery is going to interact with what the designer is creating.


While shooting the stock library we collected objects from several Padnos properties that represent all the types of goods they can recycle. We explored endless collections of plastics, papers, and patterns. As we worked, giant machines clawed at metal and apocalyptic ruins were neatly organized, tamed by men and women and giant blow torches dwarfed by the enormous jet turbines they’re slicing up.


We then took the objects we gathered while creating the image library and brought them back to the studio for a typography study. I teamed up with the talented Mimi Ray to create zero through nine, which were then used for full page imagery in a book that tells the story of this smart company.


Special thanks to an awesome collaborator, Jon Czeranna, who led the creative.


All the objects we photographed are awaiting their new life. The waste of many will be melted, scrapped, sorted, and ultimately renewed. Beautiful.


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Joseph Jeup

December 14, 2018  |  Featurette
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I’m lucky to be able to team up with several companies owned by true movers and shakers, innovators. Leaders who know what they want, understand the importance of a brand, communicate well, and put the work in. It’s important for me to not only create compelling imagery but to create imagery that communicates the client’s message. Photography that does it’s job when the shoot is done. Images that create excitement and energy around the company’s products, showing them in their best light. Some photographers have sensibilities. Some have formulas. We don’t use formulas in my studio. We dynamically react to each situation and make the best decision with all the tools and knowledge we’ve gained.

I’ve learned a lot over years of collaborations and have gained much wisdom in how to shoot substrates in order to show them in their most beautiful state. How to convey the literal and emotional qualities a passionate artist puts into their work. Joseph Jeup has some of the most exquisite and luxurious finishes you’ll ever see. We love honest light to create his images, often using the sun.

Recently Joseph Jeup took on a project to make lights from weapons that had been taken off the streets of Detroit after violent gang crimes or murders. The guns melted to become something new. Light up the darkness.

Here’s a glimpse at a beautiful collaboration. To see it all, check out the Joseph Jeup website.

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